H&M x Anna Dello Russo

Anna Dello Russo, Editor-at-Large at Vogue Japan, has become synonymous with eccentricity. Boasting a closet filled with more than 4000 pairs of shoes, she vows to never repeat an outfit twice. Looking through street style photos of Anna, it’s obvious she loves to accessorize be it with statement hats, bracelets, necklaces or all of the above.
A few months ago, H&M announced that it would be adding Anna to the list of collaborators. Being a non-designer, she chose to focus on her #1 love: accessories.
In a promo video she released for the collection, she lists her 10 ‘fashion rules‘:

  1. Fashion is a declaration of your own freedom
  2. Between style and fashion? Absolutely fashion
  3. Fashion is always uncomfortable, if you feel comfortable you never get the look
  4. Fabulous at every age
  5. Wearing night clothes in the daytime is unexpected
  6. Somebody wearing your same outfit? Wonderful, you did the right choice
  7. You must wear outfit once
  8. Wear coat as a dress
  9. It doesn’t matter the size of your body, fashion flatter everyone
  10. Fashion jewels personalise your style. Nothing succeeds like excess

Check out the pictures below for all the items from the collaboration due to hit stores this October



The past couple of years have seen quite a few fashion collaborations lead by major high-end brands such as Lanvin, Versace & Comme des Garcons alongside H&M and Target to name a few. This Christmas however, Target x Neiman Marcus have got something major up their sleeves; they’ve got not one, not two, but 24 collaborations that are set to be released just in time for the holidays. Designers include Diane Von Furstenberg, Prabal Gurung, Alice & Olivia, Marchesa and much more. Personally, I can’t wait to see what the collections will look like! Check out the video below!


Marni x HM

I found a perk to shopping in Cairo. No really, I’m not joking.
A week ago, H&M Egypt began to tweet about their Marni x HM collection’s arrival on the 26th of May albeit being released elsewhere since March, heck these items are probably on sale abroad. Anywho, I assumed the turnout would consist of just Nadine Sabry & I but i must admit the turnout was better than I expected. There were women that were there from 9 am waiting for the store to open. Now that’s what i call dedication. And so back to how there’s a perk to shopping in Cairo, sure when i first arrived it felt like women were fighting over the accessories ( i got the last pair of heels and the last white floral necklace) but while browsing, i realized that the store clerks were on top of it and extremely helpful, something I’m sure doesn’t happen abroad when you literally have hundreds of women on the verge of killing those that get in their way. So a big round of applause to H&M Egypt. I’m hoping this will encourage them to bring more of the collaboration collections since they canceled the Versace x HM’s debut last November and re-routed it to Dubai.

*Another thing i absolutely loved= the packaging! Even the shopping bags looked gorgeous!

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