H&M x Anna Dello Russo

Anna Dello Russo, Editor-at-Large at Vogue Japan, has become synonymous with eccentricity. Boasting a closet filled with more than 4000 pairs of shoes, she vows to never repeat an outfit twice. Looking through street style photos of Anna, it’s obvious she loves to accessorize be it with statement hats, bracelets, necklaces or all of the above.
A few months ago, H&M announced that it would be adding Anna to the list of collaborators. Being a non-designer, she chose to focus on her #1 love: accessories.
In a promo video she released for the collection, she lists her 10 ‘fashion rules‘:

  1. Fashion is a declaration of your own freedom
  2. Between style and fashion? Absolutely fashion
  3. Fashion is always uncomfortable, if you feel comfortable you never get the look
  4. Fabulous at every age
  5. Wearing night clothes in the daytime is unexpected
  6. Somebody wearing your same outfit? Wonderful, you did the right choice
  7. You must wear outfit once
  8. Wear coat as a dress
  9. It doesn’t matter the size of your body, fashion flatter everyone
  10. Fashion jewels personalise your style. Nothing succeeds like excess

Check out the pictures below for all the items from the collaboration due to hit stores this October



Its been almost a month since I last posted, I was simply overwhelmed with the last couple of weeks of summer and the whole going back to uni factor. But now that I’m all settled, here’s what you missed:

– Blake Lively & Ryan Reynolds got hitched. We’re going to take a stroll down memory lane to see how the actress’ style has evolved from her “Sisterhood of the traveling pants” days.

-There’s been a huge Alexander Wang drop on The Outnet. Shop here.

-Speaking of Alexander Wang, I fell in love with the whole collection. NYFW + LFW favorites coming right up.

-If you happen to be in London on Monday September 17th, be sure to pass by Scott Schuman’s book signing at 6pm in Harrods.

-Shopbop has re-launched with a super clean front. Check it out.

–We’ve got the scoop on the entire H&M x Anna Dello Russo collection. In the meantime, watch ADR’s video here


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